What’s it all about?

B2B Lead Nurture is a community blog dedicated to spreading knowledge about the under-appreciated craft & art of treating B2B leads from the moment they’ve entered our sacred funnel and until they emerge from its other side as churned customers, otherwise unsatifsfied non-buyers or, praise the heavens, happy customers.

Since Lead Nurturing is the main event that gets played on the grounds of marketing automation systems, you’ll see plenty of info about these as well.

Who’s behind it?

The blog is run by Ahuvah Berger and Idan Carmeli.

Ahuvah  is a data driven marketer with over 10 years of experience working with startup companies. She has an extensive knowledge of demand generation and lead nurturing processes for both B2B and B2C companies. Using a thoughtful combination of well crafted strategies, Ahuvah is able to transform teams and lead complex programs to increase business effectiveness.

Idan is a B2B marketing veteran with a penchant for the written word and a geeky fascination with technology. Through Converto, a marketing services agency he’s founded, Idan combines his professional passions to deliver the benefits of marketing automation to B2B organizations both large and small, especially through intelligent, well crafted lead nurturing programs.

Can I contribute?

We accept guest post submissions. Simply drop us a line and let us know who you are and what you’d like to write about, and we’ll set you up with contributor access. Please note that guest posts are moderated and will be published upon editorial review and approval.