We all want to write the perfect email, to convey our message, to sell our product and make sure that our potential clients follow our call to action.
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Email marketing is at the heart of B2B marketing. It’s our bread & butter, the Laurel in our Hardey, the red blood cells that deliver oxygen from our demand gen lungs to the… sorry, I got carried away.
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Last Thursday I attended a tweet chat on the #MarTechChat “channel”, on the topic of Dirty Data. Quite a few nuggets of wisdom were shared, and I collected some of ’em here, because I’m such a good person. Also to get the image of Jennifer Grey and Patrick Swayze out of my mind’s eye and plant it in yours.
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Gamified sales hits Salesforce. Looks brilliant!

By skipping opt-in tactics, many B2B marketers are missing out on a powerful database growth strategy
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I found myself being asked the question – “When is the right time to implement a B2B marketing automation solution?” more than once just this week, which means, according to the hallowed rules of content marketing, that it should make for a great blog post topic.
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Discussing Bedrock’s integration with Marketo and available analytics.

If mobile apps are all the rage, then mobile in-app ads are causing rage. Here is an infographic about in-app mobile ads.

Enloop helps you write your business plan and review your business goals.