I recently delivered a marketing automation best practices session to a veteran team of B2B marketers. While some of the ideas I’ve shared got traction with the team, at the end of the session, one of the managers spoke up and provided the feedback that her team has “plenty of experience running email marketing campaigns” and quite a few of the things I’ve shared with them are already “well embedded in our marketing routine”.
Last Thursday I attended a tweet chat on the #MarTechChat “channel”, on the topic of Dirty Data. Quite a few nuggets of wisdom were shared, and I collected some of ’em here, because I’m such a good person. Also to get the image of Jennifer Grey and Patrick Swayze out of my mind’s eye and plant it in yours.
I found myself being asked the question – “When is the right time to implement a B2B marketing automation solution?” more than once just this week, which means, according to the hallowed rules of content marketing, that it should make for a great blog post topic.
Discussing Bedrock’s integration with Marketo and available analytics.
If mobile apps are all the rage, then mobile in-app ads are causing rage. Here is an infographic about in-app mobile ads.